Baywatch Movie: To promote the upcoming remake, the film is targeting six rust-belt or corn-belt markets with customizable digital billboards. The ads change according to the weather and assure people that “Summer is Coming.” Read more here.
Secret: The P&G deodorant brand created two NFL-themed spots for its “Stress Tested for Women” campaign. The ads feature female football fans demonstrating expertise to obnoxious know-it-alls and choose their teams over love at first sight. Read more here.
Skittles: Nearly two weeks before the Super Bowl, the candy company released its 30-second spot. The ad follows a love-struck teen throwing Skittles outside his crush’s window and ends with a surprise. Read more here.
MailChimp: The email marketing service’s new campaign titled “Did You Mean…?” brings silly mispronunciations to life in zany one-minute videos. The spots will playfully introduce the brand’s personality during the “Serial” podcast. Read more here.
Barbie: Men interrupt their stereotypical masculine activities for Barbie time with their daughters in the toy brand’s latest campaign “Dads Who Play Barbie.” The campaign spotlights unscripted moments to help build young girl’s self-confidence. Read more here.
Campbell’s Soup: NBC’s Today Show will showcase Campbell’s products in food inspiration and recipe ideas for the brand’s new content series “Home-cooked, chef-made.” The partnership is part of NBCUniversal’s initiative to unite brands and content creation. Read more here.
Adidas: The sports brand’s global campaign uses hip-hop artists and basketball stars to center around the idea of originality and creation. The campaign promotes the relaunch of the EQT shoe line and states that “Original is never finished.” Read more here.
Black Lives Matter + JWT New York: The national organization launched an app inviting people to mark themselves as “unsafe” in reference to Facebook’s safety check feature. The tool launch around Martin Luther King Day to support those who feel unsafe as a black person in America. Read more here.
Mitsubishi: A new spot for the Outlander PHEV SUV taps into mythology, featuring creatures like a minotaur, Medusa and Pegasus. The creatures pay homage to the hybrid car and support the tagline “Where some follow, others lead.” Read more here.
Snickers: Snickers released a video encouraging people to eat the candy bar to avoid unforeseen consequences of hunger. The comical spot follows an office worker who ends up in an unfortunate circumstance because he didn’t eat a Snickers before a meeting. Read more here.
Buick: The General Motors brand’s 2017 Super Bowl commercial stars Odell Beckham Jr. and Emily Ratajkowski as guests at a wedding. The spot highlights the wedding goers’ disbelief that the bride and groom’s getaway convertible is a Buick. Read more here.
New York Lottery: A new spot for the New York Lottery asks viewers, “If you won $1,000 a day for life, how would you spend it?” The video features a New York resident gleefully walking dogs through a park, highlighting that he’d be able to spend more time volunteering with the extra cash. Read more here.
Burger King: In South Korea, the fast-food chain is tempting commuters to enjoy a flame-grilled burger with the help of a clever optical illusion. Burger King wrapped an entire train with posters that portray the burgers grilling on what seems like the cars’ luggage shelves. Read more here.
Omaze: The philanthropic group created a video featuring Idris Elba inviting the audience to donate to a charity for a chance to win a Valentine’s date with him. Donations will benefit W.E. Can Lead, who focus on empowering and educating girls in Africa. Read more here.
Videri Chocolate + Baldwin&: Videri Chocolate Factory created edible chocolate posters to celebrate its fifth anniversary. The two-pound posters are displayed at the factory, local restaurants, stores and breweries, allowing anyone to break off a piece of chocolate to enjoy. Read more here.
HomeAway + Nick Offerman: The vacation rental service partnered with the Parks and Recreation actor on an ad urging people to avoid awkward holiday situations by traveling. The brand seeks to convey holiday rentals as the ultimate solution for escaping the world’s happenings. Read more here.
Ikea: The furniture company launched a campaign urging the public to “Win at Sleeping” by comparing those who prepare for sleep to athletes who prepare for a competition. Ikea hopes its recent “Wonderful Everynight” slogan will encourage the public to raise their game and get a full night’s rest. Read more here.
Apple: The technology brand released a spot featuring a young woman who visits her grandmother in a small Greek town and takes photos of the community. The ad highlights the iPhone 7’s portrait mode, keeping consistent with the brand’s “practically magic” tagline. Read more here.
Mountain Dew: The soda maker partnered with pro skateboarder Sean Malto on a campaign to debut its new slogan: “There’s no feeling like doing.” The ad features Malto performing skateboarding stunts to illustrate the feeling and action of doing something you love. Read more here.
Westin Hotels & Resorts: The hotel chain unveiled a new marketing campaign that helps travelers maintain their regular routines while on the road, and amplifies the brand’s position on wellness. Read more here.