R.I.D.E.: Canadian road safety group R.I.D.E. partnered with BBDO Toronto to create a campaign on the consequences of driving high. Medical cannabis producer Beleave created three new strains of weed for the campaign each representing the outcome of driving high. Read more here.
Samsung: The phone manufacturer released a holiday ad today that packs four holidays into one. In the 60-second spot, a dedicated doorman decorates his apartment’s lobby with decorations for every holiday his tenants celebrate from Diwali to Chinese New Year. Read more here.
TIME Inc.: The Iowa-based Media company Meredith announced this weekend that it will be purchasing Time Inc. for $2.8 billion giving the company access to major titles including People, Fortune and Entertainment Weekly. Notable investors include the billionaire Koch brothers, who put $650 million into the deal. Read more here.